yigeqiyezhisuoyinenggouchangqigeirenyuzhongbutongdexingweishibie，qiyedechengyuannengyouyuzhongbutongdejingshenfengmao，guanjianshiqiyeyouyuzhongbutongdeqiyelinian。ruhaierde“真誠到永遠”，支撐著海爾與眾不同的服務質量

；沃爾瑪的“永遠讓顧客買到便宜的商品”的de理li念nian
，決jue定ding了le它ta在zai全quan球qiu範fan圍wei內nei實shi施shi著zhe實shi惠hui的de商shang品pin采cai購gou戰zhan略lve，其qi一yi切qie經jing營ying管guan理li手shou段duan都dou與yu此ci理li念nian不bu無wu關guan係xi。但dan是shi這zhe些xie理li念nian性xing的de東dong西xi顧gu客ke能neng否fou接jie受shou，關guan鍵jian不bu在zai顧gu客ke，而er在zai企qi業ye的de行xing為wei。企qi業ye能neng否fou把ba這zhe些xie理li念nian落luo實shi到dao具ju體ti的de行xing為wei上shang
，則ze決jue定ding著zhe顧gu客ke接jie受shou的de程cheng度du。如ru果guo海hai爾er的de“真誠到永遠”隻停留在口號上，沒有落實到經營管理的每一環節上，顧客是不買賬的

；同樣，如果沃爾瑪沒有把“讓顧客永遠買到便宜的商品”的理念落實到經營管理的每一環節，落實到每一名員工的行為上，那麼顧客也將離它而去。
　　suoyi
，gukejieshouqiyedewenhualinian，juebushijieshouyijupiaoliangdekouhao，ershijieshouzhelinianshentourongrudaomeiyimingyuangongdelinghunshenchuhou，waihuachulaiderichangxingweixiguan。fangxindijiang，jiushikehunengfouzainizhelixunzhaodaowuchaosuozhideganjiao。ruguonengxunzhaodaozhezhongganjiao，najiushuomingqiyedelinianluodile。